Marketing Analysis: The Garden Grill Includes Consumer Analysis, SWOT Analysis, Break-Even for a new business using real data.

Part I - CONSUMER ANALYSIS §Needs: -Convenience -Taste -Quality -Affordability -Feel thoroughly about what they are eating -Friendly, fun, casual, relaxed atmosphere §Demographics: -Age: aboriginal to fifty-five -Income: Range from less than $15,000 to all over $60,000 -Occupation: Range from honorable-time students on the job(p) part-time jobs to business professionals. -Ethnicity: Caucasian Non-Hispanic - 26% Hispanic - 48% African American - 18% Other - 6% -Location of Residents: College students not sustainment at situation, students who take courses at night, people who work bulky hours, and families interested in goodish eating choices §Psychographics: -Health conscious -Limited time for eat and dinner §Consumer Behavior: -Eat meals outside their plate several times a week -Live active lifestyles -People who are sift to maintain a to a greater extent balanced diet §Involvement direct: -Limited Involvement -Prefer a healthy secondary to fast nutrient Part II - excise the books ANALYSIS §Strengths: -Low start-up cost with high potence revenues. -Commitment to quality node do with a comfortable, fun, and friendly atmosphere. -Experienced commission and staff. -Offering miscellany of options for lunch and dinner. §Weaknesses: -Target market centers around Miami-Dade area, which pay offations potential customer base. -Limited resources whitethorn restrict production opportunities, such as advertize and name recognition, when compared to giant competitors. -The military man of other note-quality, demean-price fast food competitors such as Burger magnate and McDonalds may limit growth.

-Lacks field awareness and distribution. §Opportunities: -Convenience is important to todays consumer out-of-pocket to fast paced lifestyle. -Market lacks a variety of healthy food options for todays health-conscious consumer. -New market, rough competitors. -Consumers are willing to extend more for purify quality, break down tasting healthy food. §Threats: -Competition from lively restaurants. -Slightly higher prices may limit access to mass markets. -Existence of other easily accessible lower priced fast food competitors may limit growth. Part III: BREAK-EVEN ANALYSIS Electricity$350.00 Food$2,000.00 Rent$1,600.00 Equipment (3 yr... If you origin to get a full essay, order it on our website: Orderessay

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