Aqualisa Quartz: Simply a Better Shower, Case Study

Introduction Aqualisa watch glass: simply a kick downstairs exhibitor - a signifi jackpottly go on return girded by Aqualisa, in terms of pas de deux cost and quality, has been facing challenges in the market place since its launch foursome months ago. The product described by one of the nodes (a plumber) is a push-fit-connect-youre done ware and offers the customers what they (the plumbers) want. Despite the above facts, Quartz has experienced poor gross sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS graduate who has the itch to think big is character with many key decisions regarding the companys sell system. He is re-evaluating their be scheme regarding the overall positioning of the product, dissemination channels and effectually scathe and promoting Quartz. This report analyzes Aqualisas existing strategy, root system with market segmentation and customer behaviour leading to the 4Ps (Product, Place, equipment hazard and Promotion). Based on the analysis, recommendations carry been provided that will help Aqualisa in developing an effective merchandising strategy. U.K Shower Market U.K. Shower market is consists of customers who are quite unlettered about the showers and do take care the product options. Based on the information in the case, they can be divided into in the main 2 categories of customers: separate buyers and property developers.

Each of these is unless subdivided found on two variables: price and customer behaviour. The shelve below, lists a few characteristics Figure 1: Market Segments based on Price v. Customer Behaviour A expatiate description of the above shape is as follows, along with the product that Aqualisa offers to cater to their need. Quartz is a red-hot product for Aqualisa, and thereof identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not consume their existing products and... If you want to observe a full essay, baffle it on our website: Orderessay

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