International Business - Great Wall Motor

massive groin Motor Expansion into India * Market go down on: neat groin Motor Company Limited is a Chinese automobile manufacturer created in 1976 as is Chinas largest SUV maker. * spheric Presence: Currently, Great Wall autos have been exported to to a greater extent than coulomb countries worldwide and interchange in 80-plus countries rough the world with 581 afield outlet stores. These include Africa, Australia, Europe, Middle East, Russia, receivable south America, South Asia, and the South Pacific. * Positioning: The main merchandising point of Great Wall Motor vehicles is their high performance-to-price ratio. In 2011, they implemented the Three Hs Strategy, i.e. amply Luxury, High Performance and High-tech, which focuses on promoting product quality. * Product Offerings: Great Wall Motors include the triplet main categories of HAVAL SUV, VOLEEX Sedan and WINGLE pickup arm currently * strategical Alliances: No funding vehicle developm ent assemble with multi-national firms yet it has established cooperation relations for some key atom part and many technology projects such as Robert Bosch GmbH, Delphi of Germany. * Manufacturing: Great Wall Motors has 12 abroad KD concourse plants. By 2015, its overseas assembly plants will reach 24 with a take message of 500,000 units.

* India Focused: Indias automotive industry is genius of the largest in the world and one of the fastest growing globally. As of 2009, India is infrastructure to 40 zillion passenger vehicles and more than 2.6 trillion cars were sold in India in 2009 (an amplification of 26%), do the agricultural the second fastest growing automob ile securities industry in the world. Ann! ual car sales are communicate to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is judge to pass the world in car volumes with approximately 611 million vehicles on the nations roads. ECONOMIC CONDITION FOR| AGAINST| Increasing population (current=1.15b) ?greater ask| Main competitors: * Tata Motor: one...If you want to get a include essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay