Qualitative Research Questions

What type of exploratory look into would you suggest in the bump situations? a. A product manager suggests development of a non tobacco plant poof blending from wheat, cocoa, and citrus. The implementation of the exploratory and descriptive investigate processes as described by Zikmund (2003) would be necessary to determine the viability and supremacy of a nontobacco product. Throughout the research and development process, other research techniques will be integrated. Initially, the use of focus groups and Internet surveys would suspend majusculeer exposure and feedback to evaluate public interest and concerns. Additionally, oneness could learn a pilot study to determine if smokers and non-smokers mogul call for the newborn product. Concept dischargeing would also house researchers the selective information necessary to determine if public interest is material by affording consumers a route by which to voice preference. To tutor capableness consumers, a compari son study should be performed in direct to determine the benefits of the nontobacco over the tobacco product. The use of live collateral data earth-closet provide a great jam of information and eliminate the need to reproduce research. The American medical checkup Association has documentation on the effects of traditional tobacco cigarette smoking and information on each(prenominal) of the proposed ingredients for the nontobacco cigarette. For sales projections, the linked States Census Bureau is a serviceable re fount to critique populations and demographics.

In determining costs, the Department of tillage is a source to determine potential sources for growers of the ingredient s for the nontobacco cigarettes. Additional ! descriptive research can be easily attained from real tobacco producers and whitethorn include customer preference, customer populations, antecedently conducted research, and potential test products. Although nontobacco products are not a new concept to the consumer securities industry and the proposed ingredients for this product are common, information regarding both(prenominal) existing and the proposed product should be collected and analyzed... If you want to disembowel a full essay, fiat it on our website: OrderEssay.net

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