Jones Soda

Situation Analysis Jones pappa water gild is a monolithic manufacturer of unique papa pop. Jones tonic water prides itself with unique flavors for their keynote pop, candy, succus and ice popsicles. This Company is well known in the unify States and tar stimulates customers of all sequences, the young with its youthful flavors and the much mature age group for the unique placement of where Jones Soda is sell. You can assure Jones Soda in many party stores with the flavors that youthful buyers would ilk to find, and you can find Jones Soda in specialty restaurants which would be more for the mature age group. When analyzing Jones Soda, inside and external environments would build that the Company is proud of the soda that they fetch and the quality of the soda and the unique flavors. Also, Jones Soda is proud of the score reputation that the Company has of their product and how employees are treated. But helplessness can be found with the limit of wh ere Jones Soda is sold and the different tot of flavors that are being sold. Marketing Objectives Jones Soda has set both(prenominal) marketing objectives which would make Jones Soda more noticeable, cast up gross revenue and face in the buff elicit flavors.

more advertisement healthier flavors larger diet soda flavors bringing a juice product Marketing Strategies To put up to advertising and flavors, Jones Soda go out try to get laid the pastime strategies: 1.Target Market Strategy: Jones Soda go out confine to target the existing consumers while focusing on more up crustal plate locations to sell the soda, like large hotels, field clubs, spas, tall s chools tattoo parlors, skate shops. 2.Posit! ioning Strategy: Jones Soda will choose to place their product in an unique musical mode which would show this soda as being the up scale soda pop. 3.Product strategy: Jones Soda will realize more flavors in the diet line of soda and reinvigorated flavors that would be noticed by the young and the older consumer. Adding juice as a product. 4.Pricing Strategy:...If you want to get a full essay, order it on our website: OrderEssay.net

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