Benetti Company Analysis

TABLE OF CONTENTS I -INTRODUCTION..p.3 II HISTORYp.4 III - AZIMUT-BENETTI GROUP Activities...p.6 alignp.7 Sales Ne 2rk...........p.8 dress of Products p.9 IV - MISSION, OBJECTIVES AND VALUESp.11 V - MARKETING STRATEGY Target consumers.p.12 perceptual map.p.14 Kapferer Prism..p.15 4P bide...p.16 VI PRODUCTION...p.20 septenary TECHNOLOGY.p.21 VIII - common fig out ANALYSISp.22 IX - CONCLUSION.p.24 X - REFERENCES...p.26 XI APPENDICES..p.27 I - INTRODUCTION Benetti is a loss leader shuffling in the boat industry. Its the most awarded brandmark of the industry with an award in yacht designed, and during Asia showboat and many much.

In this summary, I first exposed the recital of the company Benetti. However, as a part of Azimut Bnetti multitude since 1985, I analyzed in astuteness the structure and the action at law of this group. Then, I defined the brand DNA of Benetti, in decree to understant more in depth who is Benetti, which values they want to shargon and so on. The following of this, is the marketing st posegies of Benetti. Its important to know who be the customers, to define the competitive decorate and also the 4ps. And to finish, I exposed the production sites and the advances applied science of Benetti A Swot analysis will finalize my spread abroad in order to rate the strength and weaknesses of the brand merely also the opportunities and threats of this industry. II - History Lorenzo Benetti founded Benetti in 1873. After his death his two sons Gino and Emilio who renamed the shipyard Fratelli Benetti and gained recognition outside the water of...If you want to get a full essay, order it on our website: Orderessay

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