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Study Notes: market: The selling Concept: Identify node needs Provide returns to satisfy those needs Ensures long profitability The Marketing Mix 4 Ps intersection point, hurt, place, promotion external Environment: Sociocultural, environment,, natural, industry/competition,technological, governmental legal, economic Internal: People, technologies,facilities,culture Swot: cleverness weakness, threats, opportunities Segmentations: Demographic * Geographic: where they live): eg communities, cities, rural aras * Psychographic: (how they live): lifestyles, attitudes, impatience and socio-economic status * Behavioural: (how they behave towards a product or service): eg fountain used, benefits sought, frequency of usage, knowledge, attitude Tar depress Marketing Process: Segmentation, posting, positioning stratergies: Positioning peter developing a market strategy aimed at influencing how a particular market separate perceives a product in comparison to the competition.

Positioning stategy: analyse competitors positions in marketplace offer product with a competitive advantage ensconce the marketing mix evaluate target markets response so mods bathroom be made Selling expenditure x quantity work out to sell = Sales Forecast what argon products: goods, people, function, events, ideas Product levels/layers: classifying product: doohickey product Usually low-priced, extensive distributed and purchased frequently with a nominal of comparison and military campaign shop productsWhen acquire shopping products consumers perish considerable time and parturiency fabrication information and comparing alternatives Specialty productsA product that has fantastic characteristics, and is important to the buyer who testament devote significant childbed to acquire it Unsought productsUnsought products are goods or services for which the consumer has forgetful awareness or enliven until the product is brought to their attention...If you wish to get a full essay, suppose it on our website: Orderessay

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