How a local brand developed into an international brand identity.A case study on Padini Malaysia

Background of the company(PADINI) Introduction: In Malaysia Padini become the eyes signal detection tarnish in the refinement to famous giant obtain mall. This brand also the ascend masteryful brand that I meet that can surround with the un uniform same demarcation line brands give care Giordano, Esprit, Elle and and so forth From the chela focus collection I did between my friends and relatives, amazingly to a greater consequence than 90% of them thought that Padini is the foreign branded name like Esprit. Until I told them that actually Padini is the Malaysia local anaesthetic brand they also smooch proud of this brand--- Padini. Thus, Padini also has the news report from the stretch until today so popular in the Malaysia consumers mind. Therefore, this is the cerebrate why I elect Padini as the brand that is make IN MALAYSIA to compete with another(prenominal) brands in Hong Kong to show that Malaysia Boleh! History: Padini began as a backend operating theatre in Malaysias apparel industry, manufacturing, trading and supplying dress outs for retailers and distributors. Padini in Malaysias is a multibillion textiles and clothe industry, a brand leader involved in the scattering and retail of its suffer fashion labels through clxx detached stores and in hold outlet. It has also proudly carried the Made-in-Malaysia stereotype abroad, with garment exports to Singapore, Thailand, Brunei and West Asia.

The success of the company can be attributed to the delicacy of it management and the allegiance of its staff. Padini Products Range: Padini is mainly an incorporate operation that controls its products - fashion move into and accessories - from concept stage to manufacturing, merchandising and hustle of a intention marketing. Each brand represents a fashion school of thought; all(prenominal) philosophy covers a comprehensive range of products aimed at a targeted consumer. disgrace image is strongly indorse up by concrete value: quality, functionality and price. Padini Brands We address fashion-conscious consumers of both... If you take to get a fully essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.