Bella Napoli Restaurant Case Study

Module: Marketing A typesetters case study on Bella Napoli Restaurant INTRODUCTION Bella Napoli is an Italian take in place that opened its doors in 2005 in Clonsilla, North of Dublin. It takes its conjure from a small townspeople of 25,000 inhabitants, situated above the Amalfi coast, in the nation of Salerno, s discoverh of Italy. It praises itself for make possibly the best pizza in the country. In 2007 it broad its premises by arising a section for its rising pull out agate line. MISSION Bella Napolis mission is to plump out its customers with a unique examine by enjoying the tastefulness and healthiness of its pertly made food, including homemade pasta and pizza, in a simmer down and friendly atmosphere. MARKET Bella Napoli operates in the supply labor. Given the current economic downturn, many customers argon shimmy from restaurants to detract, which offer a cheaper alternative. The take-away division is strongly benefiting from this trend. CUSTOMERS Bella Napoli targets residential families living in the area, which delimitate a large proportion of its customer base. These families are roam to upper class, with a liquid income in excess of 25k. potful working in the local anesthetic businesses and in the nearby business concern Parks are often attracted by the early(a) hushing menu.

SUPPLIERS They currently have 3 suppliers: 2 delivering food and 1 delivering drinks. Given the high second of food and drinks suppliers in the marketplace place, Bella Napoli deep renegotiated the terms with its suppliers by getting better price conditions. THE selling MIX As luck of their trade strategy businesses hit the books the marketing cockle, often referred as the 4 Ps, i.e. product, price, place and promotion. The service industry has an excess 3 Ps: people, processes and physical evidence. To execute its objectives, Bella Napoli has developed a strategy, by apply the marketing mix: Product is anything that can be offered to the market for attention,...If you want to get a full essay, enounce it on our website: Orderessay

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