Proposed Marketing Plan for Amazon.com
EXECUTIVE stocky Amazon.com has experienced exceptional emersion since the companys inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an development of 270% from the previous years sales. The stellar grow of the companys sales can be attri thated to a very strong product situation. Amazon.coms initial fall guy market, online book consumers, proved to be very lucrative. In addition, the elaboration into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home improvement and auctions only served to plus the companys product portfolio. In order to expand Amazon.coms position brain wave Solutions has identified an aggressive marketing strategy to broaden the companies range market, expand the product positioning to all consumer goods, focus diffusion outlets through the top ten web sites and price items at a low but profitable margin. To ensure this syllabus is successful,! Insight Solutions also recommends four action plans involving, increasing heel recognition, target market, product marketing and distribution management.
Ø Name wisdomØ Free E-mailØ Advertise on Internet communicate Ø Target MarketØ Telephone OperatorsØ Click & trench mortar Store Ø Product MarketingØ Expand Product lines, Auto, Travel, market place Ø Distribution ManagementØ Increased Distribution Centers TABLE OF confine CURRENT MARKETING postal service 1 fiscal SUMMARY: SALES/COSTS/PROFITS 1 product attitude - BOOKS 2 produce space - MUSIC 3 harvest SITUATION - DVD & VIDEO 4 PRODUCT SITUATION - TOYS 5 PRODUCT SITUATION - ELECTRONICS 5 PRODUCT SITUATION - HOME IMPROVEMENT 6 PRODUCT SITUATION - AUCTIONS, ZSHOPS AND SOTHERBYS.AMAZON.COM 7 COMPETITIVE SITUATION 8 DISTRIBUTION SITUATION 9 OPPORTUNITY AND ISSUE ANALYSIS 11 AMAZON.COMS main OPPORTUNITIES 11 AMAZON.COMS main(prenominal) THREATS 11 STRENGTHS AND WEAKNESSES ANALYSIS 12 AMAZON.COMS MAIN STRENGTHS 12 AMAZON.COMS MAIN WEAKNESSES 12 O! BJECTIVES 13 FINANCIAL OBJECTIVES 13 MARKETING OBJECTIVES 14...
This is a functional marketing objective, but the thoughts are a little jumbled together. Some organic law would help.
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