Defining Public Relations

The practice of what today is called humanity transaction is less than ascorbic acid years old. Yet during its brief history, public dealings has been delimit in many different ways. The earliest definitions emphasized the roles of crush agentry and publicity since these were major elements from which modern public transaction grew. ( familiar traffic Society of America [PRSA], n.d.) Many definitions were quite lengthy, so much so that they tended to describe what public relations does than what it is. In 1988, in an attempt to solve this dilemma the governing body of the Public Relations Society of America formally adopted a definition of public relations which has become most recognized and widely used: Public relations helps an organization and its public adapt mutually to each other. (PRSA) This definition implies the essential functions of research, planning, communications dialogue and evaluation. This definition also recognizes that all organizations have doubled publics from which they must earn consent and support.

According to Wikipedia, public relations is the artistic production and science of managing communication between an organization and its key publics to anatomy manage and sustain its positive image. (Wikipedia, 2006) Examples of public relations adjustment this description are many. Corporations using marketing public relations to convey information about their products they manufacture or service they provide to potential customers to support their direct sales efforts.



noncommercial organizations, including schools and universities, hospitals and human and social service agencies using public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase backup man of their services. Politicians use public relations to attract votes and raise money, and, when booming at the ballot box, to promote and defend their service in office.

Fraser Seitel, the author of The Practice of Public Relations, defines public relations as a planned process to influence public...

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