Casella Wines ? Export Success

Casella wines ? Export success 1.Identify its international markets  US and due north America identified o Distribution network 44 states. o Size initially estimated 20-30 gramme cartons to 100 thousand cartons, reality was 20 to 200 thousand. o Annual gross sales $3 million.  UK o Some regional supermarkets hoping to spread to majors.  Mainland Europe o Some beginning sales. 2.

Describe and break apart the reason for its international expansion  Increase sales/find new markets domestic market oversupplied  play down competitive risk  Economies of scale  soften economic cycle  Comparative advantage o High cost of labour and land in US. 3.Explaing the influences on this business in the global market Political Tensions amid free trade and protection  Globalisation comprehend removal of barriers ...If you want to get a full essay, order of magnitude it on our website: Orderessay

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